Brand Identity, Packaging and Environmental Graphics.
Lalabum is a multi-brand baby and children's store. This was a full project, developed in partnership with architect Rosana Hepp, including branding, naming, character creation, store materials, environment and products. The result was the creation of a playful, lively, colorful and dynamic universe where the characters permeated the interactions with the customers.
LALABUM _ Studio Hepp _ Brazil (Sao Paolo)
Renata Carioca (naming), Gustavo Gialuca (illustration) and Paula Geroldi (final artwork).